Much of the creative content addressing scanners involved the user scanning a QR of a product, rather than having a QR scanned from their device or a printout. As much as we wanted something different, the concept of guiding the user on how to scan their confirmation email was still relevant, especially for those users who don’t fall under the millennial/gen-z age group. The problem here was how dated the assets were and the placement of said assets. iPhone 4S, pixelated scanner, and the perfectly manicured hand. We needed a makeover, so below are some of the concepts: